British Airways Above & Beyond
British Airways wanted to raise awareness for their new San Francisco hub and loyalty credit card with Chase. We partnered with PureWow and InsideHook to develop a digital invitation to a hosted dinner, created social assets, and custom editorial all with embedded video targeted to high net-worth Bay Area travelers.
I developed the campaign framework, reviewed custom editorial copy, and project managed the campaign from start to finish.
InsideHook Native Editorial
PureWow Native Editorial
Event invitation on InsideHook
PureWow Event Landing Page
The Video Asset
Produced by Ogilvy & Mather, integrated throughout the campaign via social, our custom editorial, and invitation pages.