The Creativ Brief: 2024 Predictions and Learning Something New
We leave you with a few rapid 2024 predictions to ponder over your break.
2023 was the year corporate America tried to get people back in the office. 2024 will be the year it gives up. Hybrid and remote work will remain a permanent fixture of white collar work. Our conception of an “office” will continue to evolve.
2023 was the year of the Metaverse. 2024 will end a term that never existed in the first place. Digital spaces will continue to proliferate, but the fever dream of a Metaverse will cease.
2023 introduced audiences to global shows like Squid Games (Korea), Lupin (France), and RRR (India). 2024 will accelerate the cultural resonance of foreign content. America and the UK have been dethroned as the world’s sole cultural exporters.
2023 was the year of AI promise. 2024 will deliver more applications of AI than ever before; Specially in the fields or machine learning that analyze and make sense of large troves of data.
2023 was a year for media and tech layoffs and mergers. 2024 will be a year of divestiture as media giants split their old (broadcast) and new (streaming) media assets into separate companies.
2023 began a silent march of antitrust litigation against big tech companies. 2024 will break the lives and companies of our generation’s golden era titans.
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3 Stories Dominating Media and Tech Headlines
The case argues that through AI technologies like Google’s Search Generative Experience (SGE), the company “siphons off” news publishers’ content, their readers, and their ad revenue through anticompetitive means. Publishers believe they’ll lose between 20-40% of their website traffic when Google’s AI products fully roll out, per the WSJ.
Why it matters: This case joins a raft of anti-trust cases plaguing Google. A previous case found Google liable of predatory monopoly power for their Google Play Store. Expect more cases and an unfavorable political environment against big tech.
Adobe will pay a termination fee of $1 billion to San Francisco-based Figma, which will remain an independent company.
Why it matters: Britain’s CMA stated that the deal would harm innovation for software used by the vast majority of UK designers, echoing similar concerns from the EU on the potential reduction of competition. More and more scrutiny will scuttle future big tech mergers.
6 charts that defined 2023 markets. America’s economy vastly outperformed expectations this year. GDP, the stock market, and interest rates all rose as a result.
Why it matters: Consumer inflation, a steep decline in new home sales, and political unrest affect wide swaths of America. The economic gain has never been more unequal.
Stat of the Week - Netflix Audience Data Released
Chart by Miles Mahoney
This month, Netflix released a trove of audience data. Netflix will release bi-yearly reports containing data on top films and shows of the year such as hours viewed for every title (original and licensed) watched for over 50,000 hours.
The Night Agent led all Netflix releases in the first half of 2023 with 812 Million hours of watch time, followed by Ginny & Georgia: Season 2 (665.1 million hours), and The Glory: Season 1 (622.8 million hours).
This report will give insight into what genres and trends are popular amongst Netflix consumers. The release was also a response to studio negotiations that require Netflix to pay royalties to creators of top performing content.
Client Spotlight - Havoc All-Stars and Champions Winners
Checkout this NHRL All-Stars and Championship coverage that highlights their breakout year and 2023 winners. Read all about the All-Star Championship Robots!
One Fun Thing - Learn something new
When I was 18, I moved from Texas to New York to live in a big city.
At 20, I learned Spanish while teaching English in Buenos Aires, Argentina.
At 24, I joined my first advertising firm and ran my first campaign for Swedish Fish.
At 29, I learned how to surf on the shores of the Dominican Republic.
This week I learned how to ski on the southern edge of the Rocky Mountains in New Mexico.
You are never too old to learn something new. Just be prepared to fall on your ass a few times while doing it.