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Thoughts

πŸ““ The Creativ Brief: Metacognition in Advertising

Metacognition means to think about thinking. 

The practice of metacognition seeks to understand how one thinks as it relates to one’s own habits, thoughts, and actions. 

We commonly call it self-awareness - the uncanny ability we have to self-reflect on our own existence. 

The novel branches of neuro and behavioral science have ascribed our innate human ability to learn by doing, collaborate in groups, and even story tell to metacognition. 

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Wes MortonComment