Network effects refer to the phenomenon that the more people use a product or service the more valuable that product or service becomes.
Social media/networks are the primary example. The more people that use a social media service the more valuable the network becomes for both consumers and advertisers.
Read MoreIs word of mouth all it's cracked up to be? Can we measure its efficacy against other forms of marketing? Hamburgers and a mathematical formula reveal the answers.
Read MoreThe Metaverse and Web 3.0 persist as vaguely defined buzzwords of the day. We define the metaverse, explain Web 3.0, and highlight a case study on bringing new NFT tech to market.
Read MoreAn analysis of Hard and Soft Power and how to wield them. How can we apply these concepts of power to our understanding of Ukraine, Russia, and business?
New market entrants should recognize the advantages they possess over their larger rivals. Their ‘newness’ affords them several opportunities to displace, or even replace, their competition. Bigger does not always mean better. In the free market, Davids topple Goliaths every day.
Read MoreYes, consumers hate most ads but that is because most advertising is bad. Yet, that begs the question - why are so many ads bad and what constitutes ‘bad’ in this advertisers opinion? In this white paper, we explore the incentive structures that produce most advertising we see today.
Read MoreA creative strategist speaks two languages, business and creativity. The marriage between strategy and creative is a marketing plan that works.
Read MoreWe are a content studio for entertainment brands and publisher made by creatives just like you. We are the champions of the new. If you are an artist manager, studio, publisher, label, or entertainment company, we can champion your new too.
Read MorePeople judge you by the way you talk. In business, how the way we speak is often how others determine if we are part of the industry in-group. There’s a language of business, and it changes depending on the industry we find ourselves in.
Read MoreLegacy media companies have failed to understand what makes their entertainment brands valuable, creating new brands instead of extending existing ones.
Read MoreThe scale of the pandemic will undoubtedly catalyze many of the trends affecting the media industry. Innovative business leaders must adapt to survive.
Read MoreThe reason your show got cancelled wasn’t its quality… it was streaming economics.
Read MoreA scattered media diet has splintered our larger and collective culture. While new media tech has surfaced new voices, connected us to loved ones, and allowed us to share our lives, it has simultaneously split us into smaller factions.
Read MoreNot enough thought-leadership comes from the consumers and executives of the future. A millennial makes 3 big macro media predictions.
Read MoreIs the maxim “content is king” really true. Digital media developments prove otherwise.
Read MoreWord of mouth continues to be cited as the most effective form of marketing. This posts studies two cases, Marvel and the NRA, to determine how to best leverage uber fans.
Read MoreFraming Brand in the context of consumer behavior.
Read MoreWhat do seedless watermelons and innovation have in common?
Read MoreHow do we define a brand in the contemporary world?
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